Calling All Creatives. The future is in the hands of next generations makers. We're so excited to be involved in the creation and launch of the 2020 Lane Crawford Global Creative Callout initiative, to champion up and coming talent.
Utilising bold and concentric typography - along with repetition as a device to amplify the message. The visual language needed to be instantly recognisable across languages (Chinese 中文) as well as applied across in-store, film, animation, digital and print. Branding and messaging for Lane Crawford's Global Creative Callout 2020 initiative.
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